• Prosperous, liberal urbanite group
  • Often choose a city lifestyle for the broad cultural opportunity it affords
  • Interested in a very wide spectrum of activity, but many tend towards their own preferred artform or style
  • Apt to be active museum attenders, but tend to be more engaged with the arts and many on a weekly basis. Represent good prospects for new, innovative work.
  • Likely to be working in demanding but rewarding professions, including arts professionals, they are highly educated and have a wide variety of other interests